Smooth Jazz is the world's fastest growing radio format, delivering a lively mixture of contemporary jazz instrumentals and cool, upbeat vocals. Precisely the entertainment many adults in their 30's, 40's, and 50's are going for. They're bored with the repetitious fare of pop, too sophisticated for that painful barrage of rock, and too young to be sentenced to nostalgia.

The Australian Smooth Jazz Radio Network has enjoyed great success since it began broadcasting. We have worked with this format since 1985 introducing it to Sydney public stations 2NSB-FM and 2CCR-FM.

2CCR 'The Sound of Style' is enjoying remarkable success and is the leader in its market.

And here's some interesting facts:

Restaurants, up market car dealers, beauty salons, and boutiques have the music playing all day, providing ready made advertising prospects.

The 25-54 age demographic is the target audience of this format. The profile includes: professional persons/managers, households with incomes in excess of $70,000, people with tertiary education, home owners, users of personal computers at home and at work, credit card holders, those who prefer table wines and spirits to beer, drivers of imported cars, and those who undertake overseas travel 2-3 times in each two year period (and most of the 2GB/2UE/3AW/2CC audience - surveys show they do not listen to any of the music formats available!). With this format, you have a distinctly different sound to every other station. A mellow sound, it has a minimal turn off factor, ideal to listen to at work or in the car and............ no other station is using it 24/7! With this format the MUSIC is the product. It does not rely on highly paid personalities. Smooth Jazz appeals to an up scale audience. Listeners with sophisticated tastes ...providing a special niche for your radio station.

The age demographics for this format are quite interesting and diverse. No other music format has such wide appeal. While the 25 to 39 age bracket is strong, those 40 to 55 are also attracted to the music. It has strong female appeal, particularly under 49.

The best way to describe the new format is to say it's the 'new jazz' - not the 'old jazz'. It's 'Smooth Jazz', which is a blend of Contemporary Jazz, Rhythm and Blues, Soul, and a sprinkling of New Age: George Benson, Al Jarreau, Natalie Cole, Luther Vandross, Anita Baker, David Sanborn, Sade, Kenny G, Basia, Michael Franks, Tommy Emmanuel, Dave Gruisin, Lee Ritenour, Steely Dan, Randy Crawford. In other words, Smooth Jazz.

Join the Smooth Jazz Success story today and reach that apex of revenue and ratings.

Contact Terence Gaynon (0500)811876 or e-mail to: Music@SmoothJazz.com.au